THE SPONGEBOB MUSICAL - SOCIAL MEDIA CAMPAIGN
Overview of My Social Media Campaign
I created 50+ Instagram and TikTok posts over 8 weeks
90.3% increase in Instagram followers and a 3,218% boost in engagement from non-followers
Created a new student run TikTok account and grew the account from 0 followers to just under 5,000 followers in 8 weeks
Almost every TikTok post reached over 10,000 views, multiple posts reached over 500,000 views, and one post reached 1.7 million views on TikTok and 1.2 million views on Instagram reels
Long-form content was uploaded first to the JMU Musical Theatre Instagram and then to my YouTube channel
-I gave my 10-year-old camcorder to five actors for a week at a time to film content at rehearsals in a Broadway.com-style vlog. I then took this content to edit and upload on @jmumusicaltheatre on Instagram
- “Behind the Brains” was a series I did highlighting the work of the creative team
